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World Bank Economic Review, 8, 151-169. We thank Lionel Fontagné, Sébastien Jean, Frank Van Tongeren, Michael Ferrantino, Anne-Célia Disdier, Gianluca Orefice and other participants at the CEPII conference “Non-Tariff Measures: Economic Analysis and Political Assessment” in Paris and at the “Questions on Quantification of Non-Tariff Measures” meeting at the GTAP conference in Shanghai for helpful comments and suggestions. The support of the National Research Agency in France through the ANR-10-LABX-14-01 and ANR-12-JSH1-0002-0 and the Swiss NCCR WP6 Impact Assessment is grateful. This paper combines CEPII`s bilateral unit value price data with a new non-tariff measures (NTM) database to assess the impact on consumer prices for 4,500 selected products in 60 countries. Results based on panel regressions based on 270,000 pairs of country products indicate that NTMs increase unit values in two-thirds of production lines after control of tariffs, cost of living and equipment of factors, original inobbarens and specific products. However, we also note that in preferential trade agreements (EPAs) with deep integration clauses, harmonization and mutual recognition of standards or compliance assessment significantly reduce the price increase effect, indicating that the cost-of-compliance component of price increases is reduced by deep integration clauses in TTPs.